{"id":489,"date":"2026-08-04T19:24:00","date_gmt":"2026-08-04T19:24:00","guid":{"rendered":"https:\/\/wilelink.com\/blog\/?p=489"},"modified":"2026-08-04T19:29:26","modified_gmt":"2026-08-04T19:29:26","slug":"amazon-vs-etsy-vs-wilelink-a-seller-fee-comparison","status":"publish","type":"post","link":"https:\/\/wilelink.com\/blog\/amazon-vs-etsy-vs-wilelink-a-seller-fee-comparison\/","title":{"rendered":"Amazon vs Etsy vs WileLink: A Seller Fee Comparison"},"content":{"rendered":"<p><b>The Fee Problem Every Online Seller Faces<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you sell products online you already know that platform fees can make or break your business. The platform you choose determines how much of your revenue you actually keep. Most sellers do not realize how much they are giving away until they do the math.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an honest side by side comparison of three major platforms \u2014 Amazon, Etsy and WileLink.<\/span><\/p>\n<p><b>Amazon Fees \u2014 The Real Cost<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Amazon is the largest marketplace in the world. But that reach comes at a price.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Referral fees \u2014 8% to 15% depending on category<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Fulfillment by Amazon fees \u2014 additional charges per item based on size and weight<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Monthly subscription \u2014 $39.99 for professional sellers<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Storage fees \u2014 charged monthly for unsold inventory<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Advertising costs \u2014 almost mandatory to get visibility<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Total effective take rate for most Amazon sellers: 25% to 35% of every sale.<\/span><\/p>\n<p><b>On a $100 product you keep approximately $65 to $75 after Amazon fees.<\/b><\/p>\n<p><b>Etsy Fees \u2014 The Hidden Costs<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Etsy is popular with handmade and creative sellers. But the fees add up quickly.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Listing fee \u2014 $0.20 per item every 4 months<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Transaction fee \u2014 6.5% of sale price plus shipping<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Payment processing fee \u2014 3% plus $0.25<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Etsy Ads \u2014 optional but increasingly necessary for visibility<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Total effective take rate for most Etsy sellers: 12% to 20% of every sale.<\/span><\/p>\n<p><b>On a $100 product you keep approximately $80 to $88 after Etsy fees.<\/b><\/p>\n<p><b>WileLink Fees \u2014 What You Actually Keep<\/b><\/p>\n<p><span style=\"font-weight: 400;\">WileLink was built by a former Amazon seller who experienced the fee problem firsthand. The goal was simple \u2014 give sellers a fair deal.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Platform fee \u2014 9% flat. That is it.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> No listing fees<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> No monthly subscription<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> No storage fees<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> No hidden charges<\/span><\/li>\n<\/ul>\n<p><b>On a $100 product you keep $91 on WileLink. Every time.<\/b><\/p>\n<p><b>Side by Side Comparison<\/b><\/p>\n<p><span style=\"font-weight: 400;\">$100 product sale \u2014 what you keep:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Amazon \u2014 approximately $65 to $75<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Etsy \u2014 approximately $80 to $88<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> WileLink \u2014 $91 guaranteed<\/span><\/li>\n<\/ul>\n<p><b>The Other Difference \u2014 Buyer Relationships<\/b><\/p>\n<p><span style=\"font-weight: 400;\">On Amazon and Etsy the platform owns your customer relationship. On WileLink buyers follow your store directly. They see your new products. They come back. They share with friends. You build a real business not just a vendor account.<\/span><\/p>\n<p><b>Which Platform Is Right for You?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you want maximum reach and are willing to pay for it \u2014 Amazon works but at a high cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you sell handmade goods and want a creative community \u2014 Etsy works but fees are growing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to keep more of what you earn and build direct relationships with your buyers \u2014 WileLink is built for you.<\/span><\/p>\n<p><b>Ready to keep 91% of every sale? Create your free seller account at wilelink.com\/seller\/become-a-seller<\/b><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Fee Problem Every Online Seller Faces If you sell products online you already know that platform fees can make or break your business. The platform you choose determines how much of your revenue you actually keep. Most sellers do not realize how much they are giving away until they do the math. Here is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-489","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketplace"],"_links":{"self":[{"href":"https:\/\/wilelink.com\/blog\/wp-json\/wp\/v2\/posts\/489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wilelink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wilelink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wilelink.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wilelink.com\/blog\/wp-json\/wp\/v2\/comments?post=489"}],"version-history":[{"count":2,"href":"https:\/\/wilelink.com\/blog\/wp-json\/wp\/v2\/posts\/489\/revisions"}],"predecessor-version":[{"id":491,"href":"https:\/\/wilelink.com\/blog\/wp-json\/wp\/v2\/posts\/489\/revisions\/491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wilelink.com\/blog\/wp-json\/wp\/v2\/media\/495"}],"wp:attachment":[{"href":"https:\/\/wilelink.com\/blog\/wp-json\/wp\/v2\/media?parent=489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wilelink.com\/blog\/wp-json\/wp\/v2\/categories?post=489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wilelink.com\/blog\/wp-json\/wp\/v2\/tags?post=489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}